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Pan Pacific Launches Long-Stay Hotel in Vietnam

Southeast Asia continues to affirm its dynamism, particularly in tourism, investment, and business, with international visitor numbers rising impressively. Reinforcing this momentum, Pan Pacific Hotels Group (PPHG), the hospitality arm of Singapore-based UOL Group Limited, has announced the opening of PARKROYAL Serviced Suites Hanoi. This marks the group’s third property in Vietnam and follows recent regional launches such as PARKROYAL Serviced Suites Jakarta, Pan Pacific Jakarta, and Gurney Bay Hotel in Penang. With this new addition, PPHG expands its Southeast Asian portfolio to 23 properties.

The “Serviced Suites” concept is expected to see sustained growth, driven by the increasing demand for extended business travel accommodations, long-stay living, and family-oriented stays in major cities like Hanoi and Ho Chi Minh City. Combining the comforts of a residence with the services of a hotel, PARKROYAL Serviced Suites Hanoi offers seamless hospitality features, smart in-room technologies, digital concierge services, and integrated work-leisure connectivity. The property also emphasizes sustainability, incorporating energy-saving systems, responsible sourcing, and waste reduction initiatives.

Located on Trích Sài Street with panoramic views of Hanoi’s iconic West Lake, the new property sits within close reach of cultural landmarks such as Hoàn Kiếm and Thanh Niên Street. The hotel features 126 residential-style suites—ranging from one to three bedrooms—each equipped with a fully fitted kitchen and essential amenities, making it an ideal option for business executives on long-term assignments, office relocations, or extended cultural explorations.

Guests can also enjoy a wellness-focused experience, including a year-round indoor swimming pool, a Jacuzzi overlooking West Lake, sauna facilities, and a fitness center. Complementing these are two dining outlets: Cilantro and Garden Café, which highlight a mix of international and local flavors.

The long-stay accommodation sector is witnessing steady global growth, as business travelers and relocating executives increasingly seek flexible living solutions. The debut of PARKROYAL Serviced Suites Hanoi not only underscores Hanoi’s potential in this segment but also reflects Vietnam’s broader opportunity to diversify its hospitality offerings in major urban centers—contributing to the country’s sustainable tourism growth.